Internet Minimum Advertised Price Policy
Zoeller Pump Company’s IMAP Policy
We are committed to family, just like you. At the heart of our IMAP Policy is maintaining fairness and ensuring the value of our brand.
Our IMAP Policy is designed to ensure that our products are represented consistently across all channels and to protect the brand’s integrity. Here’s why we have implemented this policy:
Supporting Wholesale Partners:
We will never forget our roots, and who got us to where we are. Our IMAP Policy is not just about protecting our brand; it’s also about supporting our valued wholesale partners. By setting an internet minimum advertised price, we create a level playing field for all, whether brick-and-mortar stores or online platforms. This fosters healthy competition and allows our partners to compete based on factors such as customer service, expertise, and added value.
Protecting Brand Value:
By enforcing a minimum advertised price on the internet, we safeguard the value of our brand and the products we offer. Consistency in pricing helps maintain consumers’ perceptions of our products’ quality and worth.
Preserving Product Integrity:
Maintaining a minimum advertised price online ensures our products are not devalued through deep discounting or price undercutting. This helps us maintain the perceived quality and exclusivity of our products in the market, which benefits both consumers and our brand reputation in the long run.
Fairness to Customers:
While our IMAP Policy may limit certain promotional activities, it ultimately benefits customers by ensuring consistent pricing and preventing deceptive pricing practices. Customers can trust that they are getting fair value for our products, regardless of where they purchase.
Thank you for your partnership and support of our IMAP Policy. If you have any questions or concerns, please don’t hesitate to contact us at zpcmarketing@zoeller.com.